Mekong Delta Plan: Development and implementation of a communication and information dissemination strategy for the principles and recommendations

Client: RVO-Netherlands and Dutch Embassy Vietnam
Partners: UNESCO-IHE, IUCN, Can Tho University, Fresh Studio, Water.NL, WUR, RHDHV
Period: 2017
Objective: Communication of  relevant parts of the Mekong Delta Plan and elaborated principles for subsectors and subregions to relevant local government representatives and farmers in the Vietnam Mekong Delta region


The Mekong Delta Plan (MDP) contains specific recommendations for a safe, sustainable, and prosperous long-term development for the upper delta, the estuary zone and the peninsula area as well as more generic recommendations on institutional strengthening and transboundary cooperation. The MDP has been submitted to the government of Vietnam in December 2013 during the Intergovernmental Committee on Climate Change Adaptation and Water Management meeting chaired by the VN deputy Prime Minister Hoang Trung Hai and NL Minister Schultz-van Haegen. Since June 2014, after a meeting of the NL Prime Minister Rutte and the former Vietnam Prime Minister Nguyen Tan Dung, the Vietnamese government has officially engaged up to the highest level and increasingly aims to include the MDP recommendations in recent master-planning cycles and implementing strategies.

The MDP recommendations have been fully endorsed by a large number of development partners, and since 2014 frequent “Mekong Delta Working Group” meetings have been organized, aiming to align project activities with the MDP.

To facilitate the timely implementation and efficient coordination of the project, we have established a layered approach, in which our experts formulate the basic messages to be conveyed and facilitate an interactive and dynamics process for better translation of the MDP strategy on the ground level where a transition is envisaged.